A campaign to emphasise the newly assigned cultural values at Rolls-Royce Motor Cars.

During the pitch, MindWorks Marketing were looking for an upbeat showreel of all the work and events that they have produced and managed for Rolls-Royce during their long enduring relationship.

OMNI was the name of the campaign, playing on the idea that the values are omnipresent in all aspects of RR. The values were illustrated in a clear concise style which bridged the language barrier which may exist between employees across this massive global brand.

Alongside the app was a physical campaign of posters and boards which were dotted around the plant as a simple reminder of the values, which in turn encourages the use of the Omni App.